These telehealth services will include both emergencyand non-emergency services: EMERGENCY Services▪Neurology and StrokeNON-Emergency Services▪CardiologyNow that you have some background information, it is time for youto develop a marketing plan to make this new service a success for Blue Sky Regional Medical Center.Points to remember and add to your written assignment1.Formulate overall strategic goals and objectives. What does a successfultelehealth program look like?
2.Establish Marketing Objectives3.Formulate and give an overview of your Marketing Strategy▪Determine your target market. Who is your target audience?▪Perform a SWOT analysis for each target audience▪Develop your “message” -How will I attract my audience? How are wedifferent?4.Develop an Action Plan▪Take the “message” and identify resources, staff [Who should be involved indeveloping the marketing plan?], and finances.▪Summarize key marketing activities▪Be detailed and give specific activities – i.e. brochures, newsletters, socialmedia, community events, campaigns/promotions, etc.5.Evaluate the Plan▪Formulate measurable marketing activities▪How will you measure the program’s success?▪How will you measure the success of your marketing activities? How will know ifyour marketing plan was a success?