Tactics and Implementation a Marketing Plan

Write a minimum of 2 pages for the Tactics and Implementation portions for your Marketing Plan to address the situation in the case study.

I just need this part:

Explain any changes you will make to the communication methods between the organization and its target groups. Be specific. If you choose social media, for example, explain why that is the communication channel of choice for your target group.

3.For Implementation: Business infrastructure – explain any changes you will make to both types of infrastructure, and why. The physical infrastructure is the buildings and facilities. The Organizational infrastructure defines who reports to who. Explain if you will make changes, or why you will not.