sexual images in mass media advertisements

sexual images in mass media advertisements

Part A, you will create a ppt.
A term project addressing sexual images in mass media advertising is to be submitted. For the
term project, I want you to do first-hand observation/analysis of social phenomena, behavior,
symbols, messages, etc that address/demonstrate the following:
The definition of sexuality (i.e., sexual orientation, gender {masculine/feminine}, behavior),
race, ethnicity are social constructs and not inherently who or what a person is. That is, these
concepts are socio-culturally defined and determined.
You will select a minimum of 8 examples of media advertisements, print media (magazines,
newspapers, etc) and from broadcast media (preferably television/Youtube). Pictures of Ads,
links to music videos etc are welcome. You must use at least FOUR course concepts. You can
use one concept to explain two images.
To keep it succinct. Use one slide for the Picture and One slide for the explanation.
a. identification of any sexual/gender/ethnic messages or themes present in the
advertisement and whether they are explicit, overt, directly expressed, or implied,
subtle, suggestive. Please note that it is not sufficient to say there are
sexual/gender/ethnic messages or themes present; you must say what they
are. Identify and describe sociocultural images and messages that reflect and/or
re-inforce these social constructs. Show/demonstrate/describe how these
images/messages/social constructs affect people’s self-image, identity, and
sexuality. It is important that you utilize terms and concepts raised in class and
the textbook for each of the depictions/Ads you discuss.
The specifics of how you do this is up to you to decide. I encourage you to think “outside the
box”, to be creative, to be unconventional. I do not want a traditional research/term paper
where you review and report literature on the subject. Rather, I want this to be your “original”
work—your observations, interpretations, applications, etc