Principles of Marketing Management

Semester Spring 2, 2020

Assessment week Week 3

Course Principles of Marketing Management

Course Code MKT 300

Section O1-O2

Assessment Individual Assignment 3

Assessment weight 15%

Faculty Name Marsela Thanasi

To be completed by the student

Student Name : Student ID :

Total Earned Points Total Available Points Instructor Signature

100

2

1. Identify the type of competition (pure competition, monopolistic, oligopolistic, pure monopoy) that is exemplified in each of the following situations: (20 marks, 5 marks each)

Situation Competition type

1.The US postal service is provided only by the government. A.

2. In Viña del Mar, Chile, a large number of shops specialize

in selling the same quality of seafood products along the

beach frequented by tourists. No individual shop dares charge

more than the going price without fearing loss of business to

other shops.

B.

3.Many sellers trade over a range of prices in the automobile

industry by differentiating their offers to many buyers. C.

4. The movie industry in a country is controlled by six large

studios that receive 90 percent of the annual revenues from

movies.

D.

2. Classify each of the following into fixed or variable costs. (50 marks, 5 marks each) (Interest, Rent, Delivery, Wages of part-time staff, Raw materials, Executive salaries, Insurance, Commission on sales, Package, Advertising)

Fixed costs Variable costs

3

3. Explain the following pricing strategies and provide an example of each. (30 marks)

Pricing

Strategy

Explanation Examples

Everyday

low pricing

High-low

pricing

Value-added

pricing