complete a profile on the organization and to identify a marketing opportunity

PLEASE USE WORKSHEET PROVIDED, answer all questions provided in one to two paragraphs.

This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your strategic marketing proposal will promote. For examples of healthcare products or services that you may use for your final project, review pages 73–93 of your  Healthcare Marketing Service textbook.

Use the Module One Journal Worksheet to complete a profile on the organization and to identify a marketing opportunity that you intend to pursue.