advertising methodology that the pharmaceutical industry directs at consumers
Using as reference: Gould, M. (2013). Marketing Principles. Research Starters: Business (Online Edition), Thomas, R. K. (2015). Marketing health services (3rd ed.). Health Administration Press.After clicking the above link, click on chapter 2 and 8 to read them. Don’t get sold on drug advertising. (2017). Harvard Men’s Health Watch, 21(8), 4-5. Media markets saturate consumers […]