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QUESTION 1

 

The term “research” means “to search again.”

 True

 False

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QUESTION 2

 

Keeping customers is less important that getting customers.

 True

 False

10 points   Save Answer

QUESTION 3

 

Research that tries to verify a theory or to learn more about a marketing concept but which is not intended to solve a particular marketing problem is the essence of:

 

performance-monitoring research.

 

basic research.

 

total quality management.

 

the scientific method.

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QUESTION 4

 

Which aspect of the marketing mix is represented by the value that a consumer places on a good when the consumer purchases that good?

 

Product

 

Place

 

Price

 

Promotion

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QUESTION 5

 

Briefly discuss the difference between basic and applied marketing research. In your discussion, be sure to define each type of marketing research (basic and applied). Give an example of when a company may want to use basic research and an example of when a company may want to use applied research. (You may use a specific example from the textbook, or your own example.)

 

 

 

 

 

 

Path: pWords:0

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QUESTION 6

 

All information is valuable to a marketing manager.

 True

 False

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QUESTION 7

 

Computer databases provide an efficient way to find published information.

 True

 False

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QUESTION 8

 

Which of the following is an important characteristic that is used to evaluate the value of information?

 

Timeliness

 

Relevance

 

Completeness

 

All of the above

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QUESTION 9

 

A body of facts in a format suitable for decisions making is known as:

 

information.

 

the Internet.

 

a database.

 

data.

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QUESTION 10

 

What is the difference between an Internet and an Intranet?   (Be sure to use buzz words and chapter vocabulary in your response.)

 

 

 

 

 

Path: pWords:0

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QUESTION 11

 

“Overtime Question” (aka Extra Credit):  During our first class session we engaged in an ‘ice-breaker activity’ where students built rapport with one another and met each other.

 

State one new person you met and briefly describe what you learned from the student’s introduction.